Photo Record
Images
Metadata
Title |
Aqua-Net Display |
Object Name |
Print, Photographic |
Collection |
S.H. Kress & Company |
Catalog Number |
1989.13.1.1830 |
Description |
Print, Photographic; B&W, interior photo taken at slightly elevated level; the picture shows a view looking diagonally towards the front of a store; open merchandise counters and shelves flank the sides of the aisles; a large display of hair-spray occupies front and center; front window and entry is visible in background; imprinted notation in lower right margin "Ken Schroll Studio. Santa Rosa, Calif"; stamps on back "KEN SCHROLL\STUDIO\551 Medocino\Santa Rosa, Calif.\Ph. Liberty 5-7505", "Negative No. (pencilled) 3364'5-18" and "RECEIVED\AUG 20 1963"; pencilled notations "18" and "Coddingtown" after Santa Rosa |
Context |
The S.H. Kress & Company, founded by Samuel H. Kress, opened over 300 5-10-25 cent stores in thirty states from New Jersey to Florida and across to California, Oregon, Washington, and Hawaii. The first Kress store opened in Memphis, Tennessee in 1896. Many of the early Kress stores started out in rented spaces. By 1909, the Company began to open its stores in new structures created by S.H. Kress & Company architects like Edward F. Sibbert and Seymour Burrell, or built for it by contractors and held under lease. The Kress stores particularly thrived during the Great Depression, as they sold inexpensive products in luxurious spaces. Kress stores ranged in architectural styles, from Neoclassical to Art Deco to Modern and International. Towards the end of the S.H. Kress & Company life, shopping centers and malls overtook free-standing commercial buildings as the preferred retail locations, and new Kress stores were placed in large multistore structure. In 1964, the S.H. Kress & Company was purchased by Genesco, Incorporated, and the company was liquidated in 1980 and 1981. Some of the buildings have been demolished, while others have been renovated and adapted. The documents, plans, photographs, and objects that were gifted to the National Building Museum by numerous donors provide a rich array of information relevant to business, social, architectural, land use, race relations, and commercial history in the United States. |
Credit Line |
Courtesy of National Building Museum, gift of Genesco, Inc. |
Place |
Santa Rosa, California |
Additional Notes |
Genesco Store Number: 884 Address: 360 Coddingtown Center Facade Material: Unknown Style: Unknown Primary Building Architect: Unknown Contractors: |
Date |
8/20/1963 |
Photographer |
Ken Schroll |
Studio |
Ken Schroll |
Orig/Copy |
Original Print |
Medium |
Photographic paper |
Object Category |
8: Communication Artifact |
Donor |
Genesco Inc. |
Notes on Related Objects |
Related Units: 23 photographs Book Description: "Kress operated a large discount variety store in a suburban shopping center in Santa Rosa from 1963 to 1981." |
Related Publications |
Wilkerson, Susan, and Hank Griffith. A Guide to the Building Records of S.H. Kress & Co. 5-10-25 Cent Stores at the National Building Museum. Edited by Joyce Eliiot. Washington, DC: National Building Museum Publication Office, 1993. |
Caption |
Black and white photograph of Aqua-Net display |
Search Terms |
large discount variety suburban shopping center Santa Rosa California Store 884 360 Coddingtown Center S.H. Kress & Co photograph |